FreshToHome
Chemical-free fish and meat, delivered fresh.
FreshToHome is India & UAE's leading D2C fish & meat platform, delivering fresh, chemical-free seafood, meat, and ready-to-cook products directly to consumers. It operates a farm-to-fork supply chain with direct sourcing from fishermen and farmers, quality checks, and no added chemical preservatives, supported by technology for procurement and demand forecasting. The company serves households across India and the UAE. Direct sourcing, traceability, and preservative-free positioning differentiate it within the fresh food e-commerce category.
Building direct-from-fisherman seafood at scale demands both hard technology and deep empathy for the coast. Shan and Mathew are one of the few teams in Indian consumer with the technical depth and fisherman-first respect to build FreshToHome the right way — and that full-stack conviction is why we backed them. Their AI-driven demand forecasting quietly rewires an industry that has run on waste and middlemen for decades — and they've done it while keeping the fisherman at the centre of the value chain. That combination of engineering ambition and social conscience is rare, and it's why FreshToHome has become one of the most respected consumer companies in the region.
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Direct sourcing from 3,000+ fishermen and farmers
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Proprietary AI demand-forecasting reducing wastage below industry norms
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Profitable metros with expansion across the GCC
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