ExtraMile
Employee engagement & wellbeing, powered by an AI-driven gamified platform.
ExtraMile Play enables employee engagement and wellbeing via an AI-driven gamified platform, using gamification and artificial intelligence to improve workplace participation, learning, and well-being. It delivers interactive challenges, quizzes, rewards, and recognition programmes that integrate with the tools employees already use, along with analytics for HR teams. Customers are mid-to-large enterprises seeking measurable engagement outcomes rather than one-off activities. Game mechanics applied to learning and culture programmes differentiate it within the HR technology and employee experience category.
Building fan experiences requires product craft and genuine fandom in equal measure — a pairing incumbents can rarely fake. The ExtraMile founders bring both, and it lets them design engagement loops that feel made by fans, for fans. That authenticity is why we backed them at seed. Instead of copying transactional fantasy models, they're building the community and creator layer that Indian cricket has been missing — and their early engagement depth reflects that difference. Backing founders who love the game as much as the product is a bet we're happy to make.
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Community-first product loops distinct from transactional fantasy
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Strong engagement metrics in early cohorts
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Founders combining consumer, gaming and sports experience
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